Journalist-cum-television anchor Swapna Sundari is likely to be appointed as the director of Sri Venkateshwara Bhakthi Channel by the Andhra Pradesh government headed by Y S Jagan Mohan Reddy shortly.
According to reports doing rounds in the social media, Jagan has approved the file appointing Swapna as the director of SVBC, which is presently headed by popular actor Pruthvi Raj. Orders to this effect will be issued in a day or two.
She is understood to have given her nod for the post four days ago and she will assume charge at an auspicious muhurtham, soon after issuance of the appointment orders, sources said. Multi-talented Swapna, who came into limelight as an anchor-cum-news reader-cum-reporter in popular television channel TV9 nearly 15 years ago, later moved into Sakshi channel and rose to the level of managing director.
Though she moved out of the channel later, she continued her association with the channel as a consultant. Later, she held several positions in various other media including FM Radio and also tried her hand in music fields. She is said to be closer to Jagan’s wife and Sakshi MD Y S Bharati and the present appointment was made because of her association with Sakshi.
Jagan, who gave elevation to several senior journalists including Sajjala Ramakrishna Reddy, Devulapalli Amar, K Ramachandra Murthy, GVD Krishna Mohan, K Srihari and Devireddy Srinadh Reddy as advisors and other positions, is now chosen Swapna for yet another prime post.